Who is involved in choosing a radiator?

Buying a towel warmer is often a family decision. While men usually base their choice on technical specifications, women often play a key role in choosing colour, design and practical details.

Our towel warmers are not only heating products — they are also decorative features in the bathroom. The decision often involves wives, partners or daughters, who choose the colour, shape and arrangement of the towel rails.

When advising customers, consider both aspects — functionality and aesthetics. The right advice can help customers decide sooner and increase sales.